OK, so be honest.  Raise your hand if you have done cold calling (or cold knocking) in the last month.

I figured.  Quite a lot of you.

My only question is:  Do you hate doing it as much as I did?  Probably.

My only rationale to get through these times was to listen to what my trainers always use to say about cold calling.  That it’s a normal part of the sales process that everyone has to do.

 

What a lie.

 

It wasn’t until I discovered the secret to a Sales Passive Income Stream that I figured this out.

I didn’t cold call anymore.  In fact, I didn’t even have the time to call back some of the people calling me.

One of the things I quickly figured out was the upper echelon of salespeople never used the terms, “Call Blitz”, “Banged out xxx calls”, or the like.  That was reserved for the suckers who were working like a dog and barely getting by.

In today’s lesson, I’m going to show you what cold calling really is.  So if you have cold called in the last month, this is your Intervention.

 

To your freedom,

Matt

 

 

 

 

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