Learn what to do and not to do in this powerful analysis of a clip from the movie “Hitch”.

This is simply awesome!

So I loved the movie “Hitch”.  OK, at least the first half.  The end — not too much.  Way too cheesy.

In case you aren’t familiar with him, the movie’s main character, Alex Hitchens, is based off a real guy I know named David Wygant.​

What does this have to do with sales?


In today’s lesson, I’m going to show you a breakdown of a scene in the movie made by a guy in The Community showing what not to do (and why) and what to do to generate massive attraction (and why).

As you’re watching this, ask yourself how this relates to you as the salesperson (the AFC in this scene) — and how it relates to you as the buyer (Eva Mendes).


To your freedom,


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