Everyone has seen this iconic scene from The Empire Strikes Back.

Han Solo knew exactly how to tip things in his favor. How? By ramping up and refusing to ease the tension. It would have been easy to say “I love you” back. But he’s too player for this.

He who cares the least holds the power.

This simple concept can massively ramp up your customer’s desire to please you.

Use it sparingly…but at the right time and it’ll bring magic to your results.

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